3 Ways for Real Estate Professionals to Generate Leasing Leads: Even if They Have ZERO Prospects.


If you are new to leasing there are so many options to generate great leasing leads. Sometimes all it takes is a little creativity. You can start leasing homes even if you do not have any listings.

In my previous blogpost, I give some quick pointers if you are new to leasing, you can review the 5 baby steps HERE.

If you are new, you are probably looking for some tools to get your phone ringing off the hook. I previously wrote a post on how to market your leasing business, you can view that post HERE.

If you are looking for more ideas to market, that actually work to generate leads, Facebook, door hangers, and the IDX are the best ways to generate prospects even if you have zero clients.
  • FACEBOOK CALENDAR:

Facebook is a booming marketing tool but you must know how to utilize it. There is a lot of misinformation surrounding this platform. To be success it starts with building a business page and providing great Facebook content. Then you MUST build a calendar and stick to it. According to a popular marketing blog realtors, “For example, pin point the days and times you want to share home maintenance tips, promote listings, promote blog posts, answer questions, ask questions, post testimonials, promote kudos’ about your town/city, etc” (Ethridge, 2014). Facebook is only one tool for exploding your leasing pipeline and door hangers should be another marketing tool you use.   

  • DOOR-HANGERS

Do not hesitate to go to vista print today and create door hangers. According to FitsSmallBusiness.com, “Joshua Smith, voted the 30th top realtor in the country by the Wall Street Journal in 2013, started out listing 7-15 homes a month from placing 10,000 door hangers in his farm area. The technique was so successful for him that he ended up closing 463 listings worth $49 million in one year” (‘Eplattenier, 2016). You can see how Facebook and door-hangers can generate you leads even when you have zero prospects, however, driving these leads all back to your website should be your goal to capture names, phone numbers, and email addresses. 

  • IDX EMBEDDED IN YOUR WEBSITE

While door-hangers can certainly drive immediate calls, many leasing prospects are going to go to your website and look for your rental listings. If you are new, you may not have inventory to market on your personal agent site. You can utilize the IDX feature of the MLS for listings on your site to start the lead capturing process. Building a website and integrate the IDX from your local MLS can produce more leads than you can keep up with. Another recent article entitled, How to Build a Real Estate WordPress Website with IDX, “If you want to attract more buyer leads, however, you can go the next level and integrate your MLS” (Marsan, 2016).  

You can generate massive amounts of leasing leads, even if you have zero prospects. It is possible to make a lot of income leasing homes. Do you need more help leasing homes? I offer sales coaching and you can book your one on one free session with me: CLICK HERE

Sources:
Ethridge, C.(2014). How To Generate Lots Of Good Real Estate Content For Your Facebook Business Page. Retrieved. 3/20/2017. http://leadsandleverage.com/how-to-generate-lots-of-good-real-estate-content-for-your-facebook-business-page/
‘Eplattenier, E.(2016). Real Estate Door Hangers – How to Get More Leads With Front Door Marketing. Page. Retrieved. 3/20/2017. http://fitsmallbusiness.com/real-estate-door-hangers/
Marsan, J.(2016). How to Build a Real Estate WordPress Website with IDX. Page. Retrieved. 3/20/2017. http://fitsmallbusiness.com/wordpress-real-estate-website-idx/#Step7

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Nathan is the Senior Property Manager for US Revi Rentals a numbers driven property management firm in St. Charles, Missouri. Nathan holds an MBA with an emphasis in accounting from Keller Graduate School of Management and a B.A in Nonprofit Management from Lindenwood University. In addition to his degrees, he holds a Missouri Real Estate License and a National Apartment Leasing Professional (NALP) certification. He is currently a member of SCORE which is a nonprofit organization that serves to mentor start-up and growing businesses. Lastly, Nathan wrote the book Leadership Coaching as a Strategy for Employee Development and has been a guest speaker and facilitator at national conferences on the topics of leadership.