Jolene is a Mother, Structural Engineer, Network Marketer, and an Expert at Facebook Live. It was a Tuesday at noon. I was speaking to the St. Louis Small Business Owners Meetup Group. The topic was “Social Media Marketing is Dead, Social Team Engagement is in!”
Jolene was there because the topic was fascinating; being that she helps market new and exciting businesses via Facebook Live. More on Facebook Live in a second…
Jolene sat in the second row and participated. She shared her experience in leadership with the group. Genuine and authentic are buzzwords in social media marketing, but they truly describe her personality, and the group learned a lot about engagement from her. Businesses need to develop and engage everyone on their team and that includes customer advocates, employees, contractors, and other constituents. The big idea from my talk was, “The message to develop leaders doesn’t change, only the medium does!” The social team engagement event ended and I did not think much about it.
Jolene was polite and had courage when she called me one week later. The conversation went as follows:
I said, “Hello, this is Nathan how can I help you”
Jolene said, “This is Jolene Hey, I don’t know if you remember me, but I was at your presentation one week ago. I was wondering if you would be interested in doing a joint Facebook Live event to promote your coaching business? I was recently at a business expo and I jumped on an impromptu Facebook Live event with a small business owner and his traffic from that post was around 600 plus visitors.”
I said to her, “I am really interested, I would need to know more about what the structure of the event would be, what your goals are, and how this would work.”
Jolene said, “I understand and would be happy to discuss that with you.”
At this point I gave Jolene one real-time to meet with me, I said, “5:00am at Starbucks on Thursday with me and a business partner of mine. We meet there every Thursday and this would really be the only time I would have.”
She agreed and we were set to discuss the Facebook Live event.
Thursday at 5:00am came. My business partner, Jolene, Jolene’s baby and I met at Starbucks. After ordering my pumpkin spice latte’ we sat down around the table to discuss Facebook Live.
My partner and I started by introducing ourselves and laid out our thoughts for the Facebook Live event. We spoke about what we were wanting and Jolene listened.
My partner stated, “ We want to talk about our new business. We are currently in the business planning phase. We would want to utilize this live event to gain feedback about our idea.” Jolene, like an expert, listened.
I was impressed as a student of success. Here Jolene was, at 5:00 am, she reached out to me. She offered to help me with market research on a new business. She was asking for nothing in return.
Before I share what I learned about Facebook Live from Jolene, I first must warn you. Because, she is an expert at this, knowing the information is one thing, being able to execute it and engage your audience with your Facebook Live event is another.
Remember, social team engagement is in. You need to really think through this process, however, some of the inside tips I learned from Jolene are as follows:
Naming Your Event- What you type to describe your Facebook Live event is the most important thing to get right. You want to ensure that the brief description that people read is attracting the specific team you want to engage with the event.
First 2 Minutes - During your live event, you do not want to start your intro until you are about 2 minutes into your presentation. During your first 2 minutes, you want to focus on speak and engaging people who are watching the replay of the video. People who attend your live event are likely to never “rewind” to watch the content prior to when they joined your live event.
Your Introduction - After you have your reply audience intro established, at about 2 minutes into your live event, it is important to have a killer intro with a hook that keeps people watching until the very end. In your intro and throughout the entire event, you want to make sure to acknowledge the people you see joining the live event by name. Engaging those viewers with curiosity-based questions and encourage viewers to comment by verbally responding to their typed comments as they appear.
Driving Traffic - Make sure you have, at minimum, a Facebook Business Page or Event Invitation to drive attendees to connect with you. You want to make sure that you are getting engagement from your event. Your audience needs to connect with you. Your audience may not want to buy from you right now, however, the live event opens the relationship with your potential team and your company.
Jolene was able to convey a lot of information about conducting a Facebook Live event, much more than I could pack into this post. Jolene is not only an expert about Facebook Live she is success-minded, focused on truly serving others, and has a winning mentality. She did not charge us one penny for this advice and we look forward to our live event with Jolene hosting and featuring our new business concept.
Jolene asked for nothing in return for helping us and that is why I am writing this post. I want to ensure that she wins. If you have a new and exciting business that you would like Jolene to feature with a Facebook Live event, I recommend you get to know Jolene Hey at www.facebook.com/Jolene.Hey or www.facebook.com/YouMatterWithJolene .
Nathan is the Senior Property Manager for US REVI RENTALS a numbers-driven Property management firm in O'Fallon, Missouri. Nathan holds an MBA with an emphasis in accounting from Keller Graduate School of Management and a B.A in Nonprofit Management from Lindenwood University. In addition to his degrees, he holds a Missouri real estate license and a National Apartment Leasing Professional (NALP) certification. He is currently a member of SCORE which is a nonprofit organization that serves to mentor start-up and growing businesses. Lastly, Nathan wrote the book Leadership Coaching as a Strategy for Employee Development and has been a guest speaker and facilitator at national conferences on the topics of leadership.
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