There is beauty in Real Estate. Specifically, because the population is growing. In Real Estate you can receive a steady income that you can accurately predict and rely on, unlike typical sales roles. To attract the best clients and make the top dollars you have to start with focusing on becoming a top-producing Real Estate Agent. There are a number of books and references on selling but not much available on the topic of attracting a Real Estate clientele. In Real Estate the skill of persuasion is one you must develop. To get started there are 5 baby steps that you must take to begin a career. 1. Read books on influence, persuasion, marketing, and asset management 2. Write down and affirm your success, “I am closing 35 homes per year” 3. Find an agent with a lot of listings you connect with 4. Find a mentor to show you the way 5. Associate with others who are currently successful in Real Estate Getting your Real Estate License can be the better avenue when starting in real estate.

Social influence is the 2020 topic of conversation discussed by Brokers. Real Estate Professionals are engaging in social influence when their personal emotions, opinions, or behaviors cause changes in clients. Are you the “go-to” expert for your clients? Do people perceive their relationship to you, as important, especially in their decision making? Research tells us that having social influence means having compliance, brand identification, and internalization of your expertise in your industry niche'. Answer the following three questions: How compliant are clients to my suggestions? What do my clients identify as my area of expertise? Can I see the internalization of my area of expertise within my clients? Simply said, a Real Estate Professional's social influence is in their niche’ area of expertise. In order to be perceived as the expert in your niche’, you have to be able to produce content that separates you as the authority to your niche’ clients. You have to d