Skip to main content

What's the Newest, Freshest Approach You Bring to Leadership, in a Social Media World?

If companies can measure their customer engagement through social media, can they also measure employee engagement? “Social media channels enable brands and companies to engage with consumers on their own terms, when they want, at work and play, through their chosen channels” (Stone, & Woodcock, 2013).

It was 3:00 pm and I get a call from another department manager. “Nathan, I can't get my staff to do their job,” he said in frustration! “How vague,” I said. It is probably because you are trying to control your staff vs. influence them. Next, I asked a question, “How involved are you, with your staff, on social media?” Social media is the new relationship building.

While I definitely believe managers should keep their professional distance, it is important to engage your team in the social conversation. Of course you should check with HR and your direct supervisor before you proceed, however today's teams communicate via social apps like facebook, slack, twitter, and LINE. “Organizations make use of communities to increase productivity and share expertise across global teams” (IDO, RONEN, KRAVI & BARNEA, 2016).

  • You can start each day with an engaging post
  • You can measure your team engagement to your job based on the energy you receive on the required "approved" social media platforms
  • You can use engaging language and ask for responses 
  • You can have team members post successes or share testimonials
  • You can share photos and ask quick questions 
  • Playing team games
It’s not time to fight the new generation on the social media, it is time to embrace your social influence. Think about the hundreds of blog articles about engaging your customers via social media. Most of the techniques work to engage your staff. The wonderful thing about social media and the correct utilization for team building is that it documents the progress, so it is important to be mindful about the culture you create online and off.

References

IDO, G., RONEN, I., KRAVI, E., & BARNEA, M. (2016). Increasing Activity in Enterprise Online Communities Using Content Recommendation. ACM Transactions On Computer-Human Interaction (TOCHI), 23(4), 1-28. doi:10.1145/2910581

Stone, M., & Woodcock, N. (2013). Social intelligence in customer engagement. Journal Of Strategic Marketing, 21(5), 394-401. doi:10.1080/0965254X.2013.801613

============================================================
Nathan Bush, MBA, NALP is the leadership and influence expert for real estate professionals. He is the Senior Property Manager for Affinity Property Group and a licensed Missouri Realtor. Nathan’s book Leadership Coaching as a Strategy for Employee Development serves real estate professionals and property managers to break the “Cycle of Resistance” facing their organization. For more information visit: www.nathanbushmba.com and download his book for free.

Enroll in a Coaching Program Now! I have coached some of the top Managers to get results! If you are struggling to get results I am here for you. If you are facing team challenges just email me at bush.nathan.nb@gmail.com and I will set aside 1 and 1/2 hours for you. With coaching you will see improved performance, improved energy, improved results, and improved profits Just email me your questions: bush.nathan.nb@gmail.com or Enroll Right Now!

Comments

Popular posts from this blog

5 Baby Steps For Real Estate Agents to Attract Clients!

There is beauty in Real Estate. Specifically, because the population is growing. In Real Estate you can receive a steady income that you can accurately predict and rely on, unlike typical sales roles. To attract the best clients and make the top dollars you have to start with focusing on becoming a top-producing Real Estate Agent. There are a number of books and references on selling but not much available on the topic of attracting a Real Estate clientele. In Real Estate the skill of persuasion is one you must develop. To get started there are 5 baby steps that you must take to begin a career. 1. Read books on influence, persuasion, marketing, and asset management 2. Write down and affirm your success, “I am closing 35 homes per year” 3. Find an agent with a lot of listings you connect with 4. Find a mentor to show you the way 5. Associate with others who are currently successful in Real Estate Getting your Real Estate License can be the better avenue when starting in real estate.

The 3 Biggest Misconceptions About Horizontal Leadership in Real Estate

What is Not Leadership Often leaders learn from books, podcasts, and blogs written by leaders who sell leadership trainings, books, or courses and it can kind of get boring. It can be hard to sift through the information on leadership and find things you didn't already know.  This is where inspiration is hard to come by. So to help you we have created a post of what leadership is not. There are three words often associated with leadership that actually are misconceptions of Horizontal Leadership and those three words are authority, followers, and servant.  The Big Misconception #1: Leaders have to have authority to lead. Authority is defined as the power or right to give orders, make decisions & enforce obedience. Leaders lead with the influence of their actions, they do not force actions with authority. They are role models, examples. When you study leaders, you want to model their actions and be able to get similar results. Management is all about control. To control you nee

How to Eliminate Entitlement

A “How To Plan” For Parents of Spoiled Real Estate Children:  When I was younger, my neighbor had a crazy dog. Every day this dog would wait by the side of the road for vehicles to drive by. When a vehicle drove by, this crazy mutt would run down the road, barking and chasing everyone’s vehicle that drove by.  On one rainy day, I asked my neighbor “Do you think the dog is ever going to chase down one of  those vehicles?” My neighbor replied, “That’s not what worries me. What worries me is what he would do if he ever caught one.” Many people in life behave like that dog who is pursuing meaningless goals. Meaningless goals are goals that are not backed by values. Before you start defining your family goals you first need to define your values.  Goals not backed by values are meaningless and might as well be considered criminal activity.  If you want to define the life goals you first need to define your values. The framework for setting goals back by values can be defined in the value go