Social Media Works Best to Engage Your Team!
Gary Vanderchuck, Grant Cardone, John Lee Dumas, and even Yes
Pat Flynn have you working hard for them, but not yourself. Social media has
become virtual reality where people can escape from their real lives and hide
from work. There is no substitute for actual hard work!
Two days ago I caught a team member browsing facbook and I
just simply asked them what are they working on? Their response was slick,
“Social Media Marketing.“ How much money are you really making with social
media marketing? Really ask yourself. Social Media is dead! Completely dead! It
is a waste of time, energy, effort, and resources? Do you really think you are
winning customers looking at cat videos and/or marketing on facebook, twitter,
linkedin, or any other social media platform? Do you think you are gaining customers
playing Pokemon’ Go?
Media is media and the big media giants still control the
audience and the attention. Stop thinking that you are Frank Kern, those days
are over. Today is it even easier to be successful than the past if you just
work! Social media has everyone’s attention while I am being productive. You now
have to pay for influence through “social media platforms,” it is no longer PR
of course you can get your message out to your “network” (like mom and dad actually
care about your e-course).
There are 4 reasons social media experts have it all wrong!
Nothing about social media is free – If you need to write a press release,
then write one and send it to the media giants and have them publish it, they
still distribute the “news!” Time is expensive.
To get the type of exposure you want and need to make a real impact requires
paying for attention. Your time invested in social media however to engage your
team is not. They are already paying attention to you. You can deliver value to
your team on a regular basis through social media and this time will be well
invested.
A high number of click throughs means
nothing and are expensive
– Telling me that you have 100,000 people click though to your page translates
in my head to “Neat.” What would tell me something is if your team had just
posted in the company’s community how many actual applications they took for
that day. Seeing success is one way to motivate the rest of your team. Posting
a sales training for your team to watch and counting all 7 views means
something. If you have 10 team members, why did the other three team members
not watch the video? “The metaphor of listening can offer a productive
way to analyze the forms of online engagement that have previously
been overlooked, while also allowing a deeper consideration of the emerging
disciplines of online attention” (Crawford,
2009). These views become
your ability to listening to your team. Are they engaged, is your development
working, is social development expected, and do you see improved results are
all questions that can be quickly measured.
People interact off line and talk about
it “share it” on-line:
Social media is almost a measure of people’s subconscious thoughts. What is
your team sharing online about their work life? Think about this in reverse, if
your husband (or wife) was posting about, “Think good its Sunday, I get to get
away from the family and go to work, I hate those people, after this family
function I need to go get drinks.” As their significant other how would you
handle this? “Knowledge sharing is an interaction between contributors and
recipients. To facilitate this activity, the participants must be motivated to
share” (Wesley, & Yu-Hao, 2011). You don’t need work place satisfaction surveys
to measure engagement, look at what your team is posting.
The highest return of your time is in
developing your team, not tweeting:
There are some personal development trainers out there that say you should be
getting your hustle on, grinding, or producing content. The best thing you can
do when you are doing this is pouring into your team positive message that
uplift, inspire, and skill up your team’s skill. I don’t really care of the
masses read this post I only care that a couple of managers on my team read it
and begin to embrace this team development through social media. In a 2010
study published in the International
Coaching Psychology Review, “Participants that had received developmental
coaching had higher levels of self-efficacy than the control group of
participants who had not received coaching” (Leonard-Cross,
2010).
References
Crawford, K. (2009).
Following you: Disciplines of listening in social media. Continuum: Journal Of Media & Cultural Studies, 23(4), 525-535. doi:10.1080/10304310903003270
Leonard-Cross, E.
(2010). Developmental coaching: Business benefit -- fact or fad? An evaluative
study to explore the impact of coaching in the workplace.International Coaching Psychology Review, 5(1), 36-47
WESLEY, S., &
YU-HAO, C. (2011). WHY PEOPLE SHARE KNOWLEDGE IN VIRTUAL COMMUNITIES. Social Behavior & Personality: An International Journal,39(5), 671-690. doi:10.2224/sbp.2011.39.5.671
=====================================================================
Nathan Bush, MBA, NALP is the leadership
and influence expert for real estate professionals. He is the Senior Property
Manager for Affinity Property Group and a licensed Missouri
Realtor. Nathan’s book Leadership Coaching as a Strategy for Employee Development serves
real estate professionals and property managers to break the “Cycle of
Resistance” facing their organization. For more information visit:www.nathanbushmba.com and
download his book for free.
Enroll
in a Coaching Program Now! I have coached some of the top
Managers to get results! If you are struggling to get results I am here for
you. If you are facing team challenges just email me at
bush.nathan.nb@gmail.com and I will set aside 1 and 1/2 hours for you. With
coaching you will see improved performance, improved energy, improved results,
and improved profits Just email me your questions: bush.nathan.nb@gmail.com or Enroll
Right Now!
Comments
Post a Comment