There is beauty in leasing. Specifically because the rental population is growing. According to Units Magazine there is no shortage of renters and they are found in the Baby Boomers and Millennials. In leasing you can receive steady income that you can accurately predict and rely on unlike typical sales. To become a leasing pro and make the top dollars you have to start somewhere. There are any number of books and references on selling but not much available on the topic of leasing. Leasing is a specific persuasion skill and you must be developed beyond understanding sales of homes. To get started there are 5 baby steps that you must take to begin a career leasing.
- Read books on influence, persuasion, marketing, and asset management
- Write down and affirm your success, “I am leasing 35 homes per month”
- Find a large supplier of vacant ready homes you can leverage
- Find a mentor to teach you the skill
- Associate with others who are currently successful at leasing homes
Leasing can be the better avenue when starting in real estate. It takes less money to get started than sales. You do not need a big marketing presence to get results. According to a recent article entitled, 5 Tips Every Leasing Agent Should Read, To be successful requires certain skills all of us have or can learn such as: honesty, phone technique, closing, follow up, and terminology (Samsudean, 2013).
How much can you earn? That is up to you. Most leases result in 25% - 30% per move-in. That means if you are responsible for 30 move-ins per month you could be earning upwards of $70,000- $80,000 per year or roughly $6,000-$7,000 per month (St. Louis, MO). This is out there for the ones willing to get after it and put in the hard work, develop the leads, make the calls, and show up.
Nathan Bush is a highly sought after speaker, writer, author and real estate investment professional. One of the most inspirational and motivational men of his time. He delivers a high impact, educational performance that has improved business's bottom line. With over 10 years of experience in the real estate industry and asset management industry, his systems have generated millions of dollars in bottom line profits for thousands of sales professionals, leasing agents, property managers, & investors.
Nathan is the Founder and President of Priority Investing, LLC. a National Consulting Practice impacting and changing lives across the United States. Nathan holds an MBA with an emphasis in accounting from Keller Graduate School of Management and a B.A in Nonprofit Management from Lindenwood University. In addition to his degrees, he holds a Missouri real estate license and a National Apartment Leasing Professional (NALP) certification. He is currently a member of SCORE which is a nonprofit organization that serves to mentor start-up and growing businesses. Lastly, Nathan wrote the book Leadership Coaching as a Strategy for Employee Development and has been a guest speaker and facilitator at national conferences on the topics of leadership.
For More information: www.nathanbushmba.com
SAMSUDEAN S. (2013). 5 Tips Every Leasing Agent Should Read. https://www.ilsnetwork.com/blog/5-tips-for-leasing-agents/