If companies can measure their customer engagement through social media, can they also measure employee engagement? “Social media channels enable brands and companies to engage with consumers on their own terms, when they want, at work and play, through their chosen channels” (Stone, & Woodcock, 2013). It was 3:00 pm and I get a call from another department manager. “Nathan, I can't get my staff to do their job,” he said in frustration! “How vague,” I said. It is probably because you are trying to control your staff vs. influence them. Next, I asked a question, “How involved are you, with your staff, on social media?” Social media is the new relationship building. While I definitely believe managers should keep their professional distance, it is important to engage your team in the social conversation. Of course you should check with HR and your direct supervisor before you proceed, however today's teams communicate via social apps like facebook, slack, twitter, and ...